Valorize

v. thoughtful, hopeful formal

What it means

To recognize or increase the worth of something.

Reach for it when describing an active effort to raise the cultural or perceived value of something

The exhibition will valorize crafts long dismissed as ordinary.

Words to choose between 6

By register, from playful at the top to literary at the bottom. Tap a word to see when it fits.
warm
professional
formal
literary
  • warm

    celebrate

    Fits when open appreciation is the desired tone

    Careful Celebration can be temporary and ceremonial.

  • professional

    champion

    Fits when public support advances a cause or practice

    Careful Championing need not change how society values it.

  • professional

    legitimize

    Fits when acceptance as proper or credible is sought

    Careful Legitimacy is not the same as positive worth.

  • formal

    elevate

    Fits when status or prominence is deliberately increased

    Careful Elevation may create rank without genuine esteem.

  • formal

    revalue

    Fits when an earlier assessment needs reconsideration

    Careful Revaluation can lower worth as well as raise it.

  • literary

    esteem

    Fits when respectful personal regard is central

    Careful Esteem describes valuation rather than promoting it.

Opposites 3

  • devalue
  • denigrate
  • dismiss

Common phrases 3

  • valorize care work

    The policy aims to valorize care work without romanticizing low pay.

  • valorize local knowledge

    The exhibition will valorize local knowledge through named contributors.

  • culturally valorize

    Museums can culturally valorize crafts once excluded from formal collections.

Usage notes

Keep in mind

Valorize is specialized language in cultural theory and economics; celebrate or value may serve a general audience better.

Definitions and examples are written for this site. How words are chosen Recording: Vealhurl, Southern England accent, from Wikimedia Commons, CC BY 4.0 Updated