Meaning 1
To support the growth, success, acceptance, or use of something.
Reach for it when describing active encouragement of a cause, practice, or benefit
The campaign will promote safer cycling through training and protected routes.
Meaning 2
To raise someone to a higher position or level of responsibility.
Reach for it when describing formal advancement based on a role decision
The board agreed to promote the experienced supervisor after an open process.
| Meaning 1 | Meaning 2 | |
|---|---|---|
| everyday | ||
| warm | ||
| professional | ||
| formal |
warm
Fits when support makes a behavior or development more likely
Careful Encouragement can be private and does not necessarily expand public acceptance.
warm
Fits when supportive conditions help something develop over time
Careful Fostering is indirect and does not fit active publicity.
professional
Fits when helping a cause or field move forward is central
Careful Advance can impose a direction and says little about broad acceptance.
professional
Fits when visible advocacy supports a cause or person
Careful Championing can sound partisan and may lack practical development work.
professional
publicize
Fits when increasing public awareness is the exact action
Careful Publicity can spread attention without supporting quality or adoption.
formal
Fits when explicit approval lends support
Careful An endorsement may be symbolic and does not foster growth.
everyday
move up
Fits when career advancement should sound conversational
Careful The phrase can imply status seeking and is too vague for a formal decision.
professional
Fits when a person moves to a higher rank or stage
Careful Advance may occur through tenure or reassignment without a formal promotion.
professional
appoint
Fits when someone is formally placed in a role
Careful Appointment can be lateral or temporary and need not raise rank.
formal
Fits when status or responsibility is raised
Careful Elevation can be informal or symbolic rather than a job promotion.
promote wellbeing
The schedule was redesigned to promote wellbeing without reducing coverage.
actively promote
Libraries actively promote digital access while retaining printed guides.
promote to
The agency chose to promote her to regional coordinator.
promote awareness
The exhibition will promote awareness without turning residents into case studies.
promote from
The company decided to promote from within after publishing the role requirements.
Definitions and examples are written for this site. How words are chosen Recording: Dvortygirl, American accent, from Wikimedia Commons, CC BY-SA 3.0 Updated
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