Jingle

n.joyful, energeticplayful

What it means

A short, catchy tune or verse designed to be remembered easily.

Reach for it when naming a light musical phrase, especially for advertising or a shared campaign

The children invented a jingle for the recycling campaign.

playful
earworm
involuntary memorability is the striking feature
not when Earworm can be annoying and judges the effect rather than the musical form.
everyday
tune
a simple melody is the main object
not when Tune is broad and need not be short, verbal, or promotional.
warm
chant
repeated rhythmic words invite group participation
not when A chant can be forceful or solemn and may have little melody.
professional
catchphrase
memorable wording rather than music carries recognition
not when A catchphrase is spoken text, not a tune.
professional
sonic logo
a very short branded sound identifies an organization
not when A sonic logo may contain no words or tune long enough to count as a jingle.
formal
refrain
a repeated section within a longer song is meant
not when A refrain belongs to a larger composition, while a jingle can stand alone.
literary
ditty
a brief light song suits a whimsical tone
not when Ditty sounds quaint and is not necessarily memorable by design.

catchy jingle
The catchy jingle names the safety steps in their correct order.
advertising jingle
The advertising jingle survived longer than the product it promoted.
short jingle
A short jingle announced each station on the audio tour.

The definition and the example on this page are written here. The dictionaries above ground which meaning is being described, not the wording.