Jingle

A short, catchy tune or verse designed to be remembered easily.

Reach for it when naming a light musical phrase, especially for advertising or a shared campaign

The children invented a jingle for the recycling campaign.

• playful

  earworm

  involuntary memorability is the striking feature

  not when Earworm can be annoying and judges the effect rather than the musical form.

• everyday

  tune

  a simple melody is the main object

  not when Tune is broad and need not be short, verbal, or promotional.

• warm

  chant

  repeated rhythmic words invite group participation

  not when A chant can be forceful or solemn and may have little melody.

• professional

  catchphrase

  memorable wording rather than music carries recognition

  not when A catchphrase is spoken text, not a tune.

• professional

  sonic logo

  a very short branded sound identifies an organization

  not when A sonic logo may contain no words or tune long enough to count as a jingle.

• formal

  refrain

  a repeated section within a longer song is meant

  not when A refrain belongs to a larger composition, while a jingle can stand alone.

• literary

  ditty

  a brief light song suits a whimsical tone

  not when Ditty sounds quaint and is not necessarily memorable by design.

• silence
• dirge
• cacophony

• catchy jingle

  The catchy jingle names the safety steps in their correct order.

• advertising jingle

  The advertising jingle survived longer than the product it promoted.

• short jingle

  A short jingle announced each station on the audio tour.