Jingle
What it means
A short, catchy tune or verse designed to be remembered easily.
Reach for it when naming a light musical phrase, especially for advertising or a shared campaign
The children invented a jingle for the recycling campaign.
A short, catchy tune or verse designed to be remembered easily.
Reach for it when naming a light musical phrase, especially for advertising or a shared campaign
The children invented a jingle for the recycling campaign.
| playful |
|
|---|---|
| everyday | |
| warm | |
| professional | |
| formal | |
| literary |
playful
earworm
Fits when involuntary memorability is the striking feature
Careful Earworm can be annoying and judges the effect rather than the musical form.
everyday
tune
Fits when a simple melody is the main object
Careful Tune is broad and need not be short, verbal, or promotional.
warm
chant
Fits when repeated rhythmic words invite group participation
Careful A chant can be forceful or solemn and may have little melody.
professional
catchphrase
Fits when memorable wording rather than music carries recognition
Careful A catchphrase is spoken text, not a tune.
professional
sonic logo
Fits when a very short branded sound identifies an organization
Careful A sonic logo may contain no words or tune long enough to count as a jingle.
formal
refrain
Fits when a repeated section within a longer song is meant
Careful A refrain belongs to a larger composition, while a jingle can stand alone.
literary
ditty
Fits when a brief light song suits a whimsical tone
Careful Ditty sounds quaint and is not necessarily memorable by design.
catchy jingle
The catchy jingle names the safety steps in their correct order.
advertising jingle
The advertising jingle survived longer than the product it promoted.
short jingle
A short jingle announced each station on the audio tour.
Definitions and examples are written for this site. How words are chosen Recording: Dvortygirl, American accent, from Wikimedia Commons, public domain Updated
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