Wow

n. joyful, energetic playful

What it means

A person, thing, or result that is strikingly impressive.

Reach for it when giving informal enthusiastic praise to something with immediate impact

The restored reading room is a real wow.

Words to choose between 6

By register, from playful at the top to literary at the bottom. Tap a word to see when it fits.
playful
everyday
warm
formal
literary
  • playful

    knockout

    Fits when striking visual impact deserves slang praise

    Careful Knockout can objectify a person and is too informal for professional evaluation.

  • playful

    showstopper

    Fits when one feature commands the room's attention

    Careful Showstopper emphasizes spectacle and may overlook usability or substance.

  • everyday

    hit

    Fits when broad popularity or audience approval is the result

    Careful A hit can be commercially successful without being impressive in quality.

  • warm

    standout

    Fits when something clearly distinguishes itself from peers

    Careful A standout may be unusual rather than actually successful.

  • formal

    triumph

    Fits when achievement over difficulty is the source of admiration

    Careful Triumph is grander and does not fit every visually impressive object.

  • literary

    sensation

    Fits when strong public excitement is documented

    Careful A sensation measures attention and can be brief or negative.

Opposites 3

  • dud
  • letdown
  • flop

Common phrases 3

  • real wow

    The hidden roof garden was a real wow for first-time visitors.

  • visual wow

    The exhibit's visual wow came from scale rather than expensive materials.

  • deliver a wow

    The final chorus can deliver a wow without overwhelming the soloist.

Usage notes

Keep in mind

Wow as a noun is highly informal and evaluates impact, not lasting quality.

Definitions and examples are written for this site. How words are chosen Recording: recorded by Dvortygirl, American accent, from Wikimedia Commons, CC BY-SA 3.0 Updated