Vision
What it means
A clear, compelling picture of a better future that guides present choices.
Reach for it when praising direction that connects aspiration with priorities
Their vision puts a safe public space within a short walk of every child.
A clear, compelling picture of a better future that guides present choices.
Reach for it when praising direction that connects aspiration with priorities
Their vision puts a safe public space within a short walk of every child.
| playful | |
|---|---|
| everyday | |
| warm | |
| professional |
|
| formal |
playful
Fits when an informal metaphor for durable direction fits
Careful North star can become vague branding unless concrete decisions follow from it.
everyday
Fits when a specific result can be stated and measured
Careful A goal is narrower and may not explain the larger future it serves.
warm
Fits when the desired future is hopeful but not yet operational
Careful Aspiration names the hope and does not provide the coherent direction of a vision.
warm
Fits when emotional hope and imagination should feel personal
Careful Dream can sound unrealistic if the plan already has evidence and commitments.
warm
Fits when the reason for acting matters more than the imagined result
Careful Purpose explains why; vision shows what the changed future should look like.
professional
strategy
Fits when coordinated choices and tradeoffs determine how to proceed
Careful Strategy is the route, not the future picture guiding it.
formal
Fits when anticipating future consequences is the key strength
Careful Foresight predicts what may happen and does not necessarily express a preferred future.
formal
Fits when a model of excellence guides judgment
Careful An ideal can be abstract or unattainable, while a useful vision should orient action.
clear vision
A clear vision helped the partners reject attractive but distracting projects.
shared vision
The shared vision emerged only after residents described daily life in the new square.
vision for the future
Her vision for the future includes repair skills in every school.
Definitions and examples are written for this site. How words are chosen Recording: Dvortygirl, American accent, from Wikimedia Commons, CC BY-SA 3.0 Updated
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