Value-added
What it means
Improved by an extra feature, service, or process.
Reach for it when describing a feature or process that creates an identifiable extra benefit
The cooperative sells value-added preserves made from surplus fruit.
Improved by an extra feature, service, or process.
Reach for it when describing a feature or process that creates an identifiable extra benefit
The cooperative sells value-added preserves made from surplus fruit.
| everyday | |
|---|---|
| professional |
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| formal |
everyday
upgraded
Fits when a newer version offers better capability
Careful Upgraded describes change, not customer value.
everyday
Fits when plain practical benefit should lead
Careful Useful is modest and avoids the comparative claim.
professional
Fits when a favorable effect is the whole claim
Careful Beneficial does not imply improvement beyond a baseline.
professional
enhanced
Fits when an existing offering has been improved
Careful Enhancement can be cosmetic or unmeasured.
formal
accretive
Fits when a change increases financial or strategic value
Careful Accretive is technical and usually financial.
value-added service
The value-added service includes installation and staff training.
value-added feature
Offline access became the most requested value-added feature.
value-added processing
Value-added processing lets growers sell finished preserves locally.
Keep in mind
Value-added can be empty marketing language unless the additional beneficiary and benefit are named.
Definitions and examples are written for this site. How words are chosen Updated
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