Words of Positivity
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Value-added

adj.capable, hopefulprofessional

What it means

Improved by an extra feature, service, or process.

Reach for it when describing a feature or process that creates an identifiable extra benefit

The cooperative sells value-added preserves made from surplus fruit.

Choose between these

6
  • everyday

    upgraded

    a newer version offers better capability

    not when Upgraded describes change, not customer value.

  • everyday

    useful

    plain practical benefit should lead

    not when Useful is modest and avoids the comparative claim.

  • professional

    beneficial

    a favorable effect is the whole claim

    not when Beneficial does not imply improvement beyond a baseline.

  • professional

    enhanced

    an existing offering has been improved

    not when Enhancement can be cosmetic or unmeasured.

  • formal

    accretive

    a change increases financial or strategic value

    not when Accretive is technical and usually financial.

  • formal

    premium

    higher quality supports a higher price

    not when Premium is a market position and may add no utility.

Said against

3
  • value-destroying
  • redundant
  • detrimental

It naturally appears in

3
  • value-added service

    The value-added service includes installation and staff training.

  • value-added feature

    Offline access became the most requested value-added feature.

  • value-added processing

    Value-added processing lets growers sell finished preserves locally.

Usage notes

Value-added can be empty marketing language unless the additional beneficiary and benefit are named.