Upmarket
What it means
Aimed at buyers seeking higher quality, refinement, or price.
Reach for it when Describing a product, service, or area positioned above the mass market.
Careful joinery gave the reused cabinet an upmarket finish.
Words to choose between 6
| playful | |
|---|---|
| everyday | |
| warm | |
| professional | |
| formal |
-
playful
Fits when informal British tone suits conspicuous refinement
Not when can sound mocking or class-conscious
-
everyday
Fits when top market positioning is the main point
Not when can imply expense without refinement
-
warm
Fits when tasteful quality matters more than price
Not when does not indicate market position
-
professional
Fits when comfort and exclusivity are central
Not when stronger than simply upmarket quality
-
formal
exclusive
Fits when limited access or select clientele matters
Not when can conflict with welcoming or inclusive values
Opposites 3
- budget
- downmarket
- basic
Common phrases 3
-
upmarket hotel
The upmarket hotel retained the building's public courtyard.
-
upmarket feel
Solid brass handles create an upmarket feel without waste.
-
move upmarket
The maker chose to move upmarket through repairs and longer warranties.
Definitions and examples are written for this site. How words are chosen Recording: Steve Shives, American accent, from Wikimedia Commons, CC0 Updated