The quality of being memorable and concise enough to be repeated.
Reach for it when assessing how readily a line can circulate apart from its original context
The speech owed its quotability to precise images rather than slogans.
| playful | |
|---|---|
| everyday | |
| professional |
|
| formal | |
| literary |
playful
catchiness
Fits when a phrase sticks through rhythm or sound
Careful Catchiness may favor shallow slogans.
everyday
memorability
Fits when staying in the mind is the chief quality
Careful Memorability does not require repeatable wording.
professional
repeatability
Fits when ease of accurate repetition is measured
Careful Repeatability sounds mechanical.
formal
Fits when graceful persuasive expression is praised
Careful Eloquence may unfold over many sentences.
literary
pithiness
Fits when compact force of expression is central
Careful Pithiness can be memorable without being quoted.
high quotability
The interview's high quotability came from vivid, honest answers.
quotability factor
Editors considered the headline's quotability factor.
increase quotability
A concrete final image can increase quotability.
Definitions and examples are written for this site. How words are chosen Updated
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