Potent
What it means
Meaning 1
Having a strong physiological, chemical, or practical effect.
Reach for it when describing concentrated effectiveness where strength can be observed or measured
The potent disinfectant required careful dilution before use.
Meaning 2
Able to influence thought, feeling, or events strongly.
Reach for it when describing an idea, symbol, or action with substantial impact
A specific apology became a potent sign that the policy would change.