Words of Positivity
Browse the A to Z index4,633 ENTRIES

No-brainer

n.capable, calmplayful

What it means

A choice so clearly beneficial that it requires little thought.

Reach for it when calling a decision so clearly favorable that little deliberation is needed

Extending the library hours was a no-brainer for the council.

Choose between these

6
  • playful

    slam dunk

    confident informal certainty suits the audience

    not when The sports idiom can sound boastful.

  • everyday

    easy choice

    plain language should stress simple selection

    not when An easy choice may still have weak benefits.

  • everyday

    obvious choice

    the evidence points clearly to one option

    not when Obvious can dismiss legitimate uncertainty.

  • warm

    clear winner

    one option compares favorably with rivals

    not when A winner can still require careful evaluation.

  • formal

    foregone conclusion

    the outcome appears settled in advance

    not when A conclusion concerns outcome, not necessarily a wise decision.

  • formal

    self-evident decision

    the reasoning should appear inherent in the facts

    not when Self-evident is a strong claim and invites scrutiny.

Said against

3
  • dilemma
  • tough call
  • close decision

It naturally appears in

3
  • an absolute no-brainer

    Replacing the leaking valve was an absolute no-brainer.

  • seem like a no-brainer

    The free safety upgrade may seem like a no-brainer.

  • make it a no-brainer

    The lifetime warranty helped make it a no-brainer for the library.

Where this comes from

No-brainer can belittle people who see real tradeoffs; use it only when the stakes and evidence genuinely align.

The definition and the example on this page are written here. The dictionaries above ground which meaning is being described, not the wording.