Lucrative
What it means
Producing a notably strong financial return.
Reach for it when describing a business, contract, market, or activity whose profit is evidenced
Repairing turbine blades became a lucrative specialty for the cooperative.
Words to choose between 7
| playful | |
|---|---|
| everyday | |
| warm | |
| professional |
|
| formal |
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playful
moneymaking
Fits when informal focus on generating income suits
Careful Moneymaking can sound cynical and does not establish net profit.
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everyday
well-paid
Fits when the worker's compensation is the focus
Careful Well-paid says nothing about the employer's profit.
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warm
Fits when personal or social value matters beyond money
Careful Rewarding is misleading if the only established benefit is financial.
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professional
commercial
Fits when market purpose or viability is the relevant claim
Careful Commercial does not mean profitable.
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professional
Fits when income exceeds costs and that fact is documented
Careful Profitable can mean only a small surplus, while lucrative suggests substantial gain.
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formal
Fits when return relative to investment is measured and strong
Careful High-yield may carry high risk and is too technical for ordinary work.
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formal
Fits when work provides worthwhile financial compensation
Careful Remunerative is uncommon and better suited to employment than markets.
Opposites 3
- unprofitable
- loss-making
- costly
Common phrases 3
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lucrative market
The growers found a lucrative market for dried apricots.
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lucrative contract
A lucrative contract funded apprenticeships for the next three years.
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highly lucrative
The licensing agreement became highly lucrative after export approval.
Definitions and examples are written for this site. How words are chosen Recording: Vealhurl, Southern England accent, from Wikimedia Commons, CC BY-SA 4.0 Updated