Launch
What it means
To set a planned venture or activity in motion.
Reach for it when announcing the active beginning of a project, product, campaign, or service
The cooperative will launch its repair program after the safety review.
Words to choose between 8
| playful | |
|---|---|
| everyday | |
| professional | |
| formal | |
| literary |
-
playful
kick off
Fits when an upbeat informal beginning needs energy
Careful Kick off is too casual for legal or solemn contexts.
-
everyday
start
Fits when a plain word for any beginning is best
Careful Start lacks the coordinated public momentum implied by launch.
-
professional
debut
Fits when a first public appearance is the main event
Careful Debut focuses on presentation, not the work of putting an operation in motion.
-
professional
introduce
Fits when people are encountering an offering for the first time
Careful Introduce can happen without the offering becoming fully available.
-
professional
roll out
Fits when availability will expand in planned stages
Careful Roll out is inaccurate when everyone receives access at once.
-
formal
establish
Fits when creating a durable institution matters more than opening day
Careful Establish implies a stable footing that a new launch has not earned.
-
formal
Fits when an official process or sequence is being opened
Careful Initiate sounds procedural for a creative public debut.
-
literary
unveil
Fits when revealing the finished work is the news
Careful Unveil concerns disclosure rather than actual operation.
Opposites 3
- cancel
- halt
- withdraw
Common phrases 3
-
launch a campaign
Residents will launch a campaign to restore the wetlands.
-
launch successfully
The updated service could launch successfully after the final load test.
-
official launch
The official launch drew teachers from across the county.
Definitions and examples are written for this site. How words are chosen Recording: Dvortygirl, American accent, from Wikimedia Commons, CC BY-SA 3.0 Updated