Launch

v.energetic, hopefulprofessional

What it means

To set a planned venture or activity in motion.

Reach for it when announcing the active beginning of a project, product, campaign, or service

The cooperative will launch its repair program after the safety review.

playful
kick off
an upbeat informal beginning needs energy
not when Kick off is too casual for legal or solemn contexts.
everyday
start
a plain word for any beginning is best
not when Start lacks the coordinated public momentum implied by launch.
professional
debut
a first public appearance is the main event
not when Debut focuses on presentation, not the work of putting an operation in motion.
professional
introduce
people are encountering an offering for the first time
not when Introduce can happen without the offering becoming fully available.
professional
roll out
availability will expand in planned stages
not when Roll out is inaccurate when everyone receives access at once.
formal
establish
creating a durable institution matters more than opening day
not when Establish implies a stable footing that a new launch has not earned.
formal
initiate
an official process or sequence is being opened
not when Initiate sounds procedural for a creative public debut.
literary
unveil
revealing the finished work is the news
not when Unveil concerns disclosure rather than actual operation.

launch a campaign
Residents will launch a campaign to restore the wetlands.
launch successfully
The updated service could launch successfully after the final load test.
official launch
The official launch drew teachers from across the county.

The definition and the example on this page are written here. The dictionaries above ground which meaning is being described, not the wording.