Launch

To set a planned venture or activity in motion.

Reach for it when announcing the active beginning of a project, product, campaign, or service

The cooperative will launch its repair program after the safety review.

• playful

  kick off

  an upbeat informal beginning needs energy

  not when Kick off is too casual for legal or solemn contexts.

• everyday

  start

  a plain word for any beginning is best

  not when Start lacks the coordinated public momentum implied by launch.

• professional

  debut

  a first public appearance is the main event

  not when Debut focuses on presentation, not the work of putting an operation in motion.

• professional

  introduce

  people are encountering an offering for the first time

  not when Introduce can happen without the offering becoming fully available.

• professional

  roll out

  availability will expand in planned stages

  not when Roll out is inaccurate when everyone receives access at once.

• formal

  establish

  creating a durable institution matters more than opening day

  not when Establish implies a stable footing that a new launch has not earned.

• formal

  initiate

  an official process or sequence is being opened

  not when Initiate sounds procedural for a creative public debut.

• literary

  unveil

  revealing the finished work is the news

  not when Unveil concerns disclosure rather than actual operation.

• cancel
• halt
• withdraw

• launch a campaign

  Residents will launch a campaign to restore the wetlands.

• launch successfully

  The updated service could launch successfully after the final load test.

• official launch

  The official launch drew teachers from across the county.