Irritant-free

Formulated without substances identified as irritants under a stated standard or list.

Reach for it when making a bounded ingredient claim rather than promising no person will experience irritation

The label defines irritant-free by listing the excluded substances and testing method.

• playful

  sensitive-skin

  consumer wording signals an intended audience

  not when Sensitive-skin is marketing language and does not verify suitability for an individual.

• everyday

  fragrance-free

  no fragrance ingredients are intentionally added

  not when Removing fragrance addresses one irritant category, not every possible source of irritation.

• warm

  gentle

  mild use on the intended surface is the broad promise

  not when Gentle is subjective and gives no ingredient or test evidence.

• professional

  hypoallergenic

  the product is intended to reduce allergic reactions

  not when Hypoallergenic has no universal meaning and concerns allergy, not all irritation.

• professional

  nonirritating

  testing found no irritation under specified conditions

  not when Nonirritating is an outcome claim and cannot cover every user or exposure.

• irritating
• sensitizing
• harsh

• irritant-free formula

  The irritant-free formula claim names the twenty excluded compounds.

• claim irritant-free

  A product should not claim irritant-free without a defined irritant list.

• marketed as irritant-free

  The cream was marketed as irritant-free, but the study covered only brief contact.

No formulation can guarantee no irritation for every person. The excluded substances, standard, test population, exposure, and date must be stated.