Formulated without substances identified as irritants under a stated standard or list.
Reach for it when making a bounded ingredient claim rather than promising no person will experience irritation
The label defines irritant-free by listing the excluded substances and testing method.
| playful | |
|---|---|
| everyday | |
| warm | |
| professional |
|
playful
sensitive-skin
Fits when consumer wording signals an intended audience
Careful Sensitive-skin is marketing language and does not verify suitability for an individual.
everyday
fragrance-free
Fits when no fragrance ingredients are intentionally added
Careful Removing fragrance addresses one irritant category, not every possible source of irritation.
warm
Fits when mild use on the intended surface is the broad promise
Careful Gentle is subjective and gives no ingredient or test evidence.
professional
Fits when the product is intended to reduce allergic reactions
Careful Hypoallergenic has no universal meaning and concerns allergy, not all irritation.
professional
Fits when testing found no irritation under specified conditions
Careful Nonirritating is an outcome claim and cannot cover every user or exposure.
irritant-free formula
The irritant-free formula claim names the twenty excluded compounds.
claim irritant-free
A product should not claim irritant-free without a defined irritant list.
marketed as irritant-free
The cream was marketed as irritant-free, but the study covered only brief contact.
Keep in mind
No formulation can guarantee no irritation for every person. The excluded substances, standard, test population, exposure, and date must be stated.
Definitions and examples are written for this site. How words are chosen Updated
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