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Bankable

adj.capable, resilientprofessional

What it means

Commercially dependable enough to attract financing or justify confidence in returns.

Reach for it when praising proven earning power in entertainment or business

Her bankable stage record gave the small production confidence to tour.

Choose between these

7
  • playful

    crowd-pulling

    the ability to attract a large audience is the asset

    not when Financing decisions need a more precise term that accounts for revenue per visitor.

  • everyday

    profitable

    returns exceed costs in a measured period

    not when Profitable describes an achieved result, while bankable often predicts one.

  • warm

    dependable

    reliable delivery matters more than star power

    not when Dependable understates the expectation of commercial return.

  • professional

    commercial

    broad audience appeal is being contrasted with specialist value

    not when Commercial can sound dismissive and says nothing about dependability.

  • professional

    marketable

    the work can be promoted and sold to a defined audience

    not when Marketable does not establish that sales will cover the investment.

  • formal

    financeable

    a lender or investor can reasonably provide capital

    not when Financeable may depend on collateral rather than popular appeal.

  • formal

    proven

    past evidence supports confidence in future performance

    not when Proven can praise reliability without any commercial dimension.

Said against

3
  • unmarketable
  • speculative
  • unprofitable

It naturally appears in

3
  • bankable star

    The bankable star used her name to secure funding for a quiet debut film.

  • bankable talent

    His bankable talent helped the theater plan a longer run.

  • bankable proposition

    Advance orders turned the refill service into a bankable proposition.

Where this comes from

The definition and the example on this page are written here. The dictionaries above ground which meaning is being described, not the wording.