Backer
What it means
A person or organization that commits money, influence, or practical support.
Reach for it when identifying someone whose support helps an effort proceed
A local backer paid for the first year of the youth orchestra.
A person or organization that commits money, influence, or practical support.
Reach for it when identifying someone whose support helps an effort proceed
A local backer paid for the first year of the youth orchestra.
| everyday | |
|---|---|
| warm | |
| professional | |
| formal |
everyday
supporter
Fits when approval or help may be moral, practical, or public
Careful Supporter does not promise money or decisive material help.
warm
Fits when public endorsement and persuasion are the valuable contribution
Careful An advocate may never supply the resources that make a project possible.
professional
funder
Fits when the contribution is specifically financial
Careful Funder omits advocacy, introductions, and other practical support.
professional
investor
Fits when capital is supplied with an expectation of return
Careful Investor is wrong when the support is a gift or carries no ownership interest.
professional
sponsor
Fits when funding is given in exchange for formal association or visibility
Careful Sponsor suggests an arranged relationship that a quiet backer may not have.
formal
Fits when a person sustains artistic or charitable work over time
Careful Patron sounds traditional and is a poor fit for a commercial proposal.
financial backer
The museum found a financial backer for the conservation work.
early backer
An early backer introduced the cooperative to its first large customer.
loyal backer
Every loyal backer stayed with the campaign through the delayed permit.
Definitions and examples are written for this site. How words are chosen Recording: Persent101, American accent, from Wikimedia Commons, CC BY-SA 4.0 Updated
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