Assure
What it means
To tell someone confidently or provide grounds that remove doubt.
Reach for it when giving credible confidence without overstating what can be guaranteed
Fresh test results assure residents that the water is safe.
Words to choose between 7
| everyday | |
|---|---|
| warm | |
| professional | |
| formal |
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everyday
Fits when someone commits to doing something later
Careful Promise concerns future conduct rather than confidence in a present condition.
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everyday
tell
Fits when plain reporting is all the sentence needs
Careful Telling someone a fact does not show confidence, evidence, or reduced doubt.
-
warm
Fits when the aim is to reduce a person's worry
Careful Reassure focuses on emotion and can be offered without fresh proof.
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professional
confirm
Fits when evidence establishes that a fact is correct
Careful Confirmation verifies information but does not necessarily calm the listener.
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professional
Fits when action makes an outcome happen or a condition hold
Careful Ensure changes or secures reality; assure normally addresses a person.
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professional
Fits when the speaker accepts responsibility for an outcome
Careful A guarantee creates liability beyond the qualified confidence an assurance offers.
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formal
convince
Fits when reasons change someone's belief
Careful Convincing may involve argument, while assuring can rely on trusted authority.
Opposites 3
- alarm
- doubt
- disabuse
Common phrases 3
-
assure someone
The engineer will assure residents that the structure has passed inspection.
-
can assure
I can assure you that every application receives the same review.
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assure the public
Published results should assure the public that the process is independent.
Word family 1
Definitions and examples are written for this site. How words are chosen Recording: Dvortygirl, American accent, from Wikimedia Commons, CC BY-SA 3.0 Updated